Top 5 Health and Fitness Apps in the US Q4 2023

The fourth quarter of 2023 witnessed notable trends among the top 5 health and fitness applications in the United States. Data from Sensor Tower highlights the performance of MyFitnessPal: Calorie Counter, Flo Period & Pregnancy Tracker, Fitbit: Health & Fitness, Calm, and Impulse - Brain Training.

MyFitnessPal: Calorie Counter saw fluctuations in its weekly revenue, which ranged from approximately $1.5M to $2.4M, peaking in the last week of December. Weekly downloads varied between 65K and 121K, with a notable increase to 100K in the final week. Active users displayed a downward trend from around 3.1M to 2.6M by the end of the quarter.

Flo Period & Pregnancy Tracker experienced a steady rise in weekly revenue, reaching about $1.3M in the last week of December. Downloads ranged from 99K to 138K, with a peak in early December. Active users remained relatively stable around 4M, with some minor fluctuations throughout the quarter.

Fitbit: Health & Fitness had weekly revenue oscillating between $869K and $1.4M, peaking in the last week of December. Downloads showed significant growth, especially in the final week, reaching as high as 184K. Active users hovered around 6M, with a slight increase towards the end of the quarter.

Calm maintained a consistent weekly revenue ranging from $749K to $902K. Weekly downloads saw an upward trend, culminating in nearly 96K by the end of December. Active users remained stable at around 1.4M, with minor fluctuations throughout the period.

Impulse - Brain Training showed considerable growth in weekly revenue, peaking at approximately $1.4M in the final week of December. Downloads varied, with notable spikes in mid and late December, reaching up to 328K. Active users also grew significantly from around 340K to 535K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.